Campaigns that move culture.

Ric Wilson × Bacardi

Chicago-born rapper, performer, and activist Ric Wilson has been a relentless force of creativity and empowerment in music and culture. As a key talent working with MMG, Ric secured a long-term brand deal with Bacardi — attending tentpole moments like the VMAs and headlining launches for new Bacardi flavors.

Beyond Bacardi, MMG has helped Ric land brand collaborations with UGG, Vans, M&M's, and Sweetgreen — turning artistry into long-term partnerships.